Use Psychology to Sell More

Last updated on: Published by: Greg McBeth 0

LinkedIn’s “2019 Global Talent Trends” report revealed important truths about the future of work: Over 90 percent of talent seekers believe soft skills are critical to the future of recruiting, and 80 percent say those soft skills are growing more important to company success.

Soft skills, or personal skills that help people communicate with others, can be the difference between getting a startup soaring or keeping it on the ground. Entrepreneur and business philosopher Jim Rohn advised, “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity and the emotions to affect other people.”

In college, I enjoyed coursework in psychology, which provided insights into human behavior and better ways to communicate in sales and business. The best insights I learned in the field are that buying behaviors are largely driven by emotions and then justified via logic. It’s a lesson every entrepreneur would benefit from learning.